Matt Lafata Marketing Group

The Matt Lafata Marketing Group has extensive experience in all aspects of marketing including:

Public Relations – We will make sure the media knows about your product or service and help you to get mentions and reviews in appropriate online and print publications. Strong PR is critical to the effectiveness of an integrated marketing campaign and we will write press releases that get attention. Besides targeting the most prominent resources, we look beyond the obvious and seek exposure in niche and industry specific media. Our goal is to get your service or product, name and corporate logo into the press as frequently as possible. In addition to press releases, we will place articles by you and your clients that establish your reputation a leader in your field.

Internet Marketing – We will drive traffic to your site by making sure you are listed in all appropriate places. This includes search engine and directory registration, online classified listings, affiliate program implementation, electronic press release distribution, web advertising strategy and buying, reciprocal link development, internet research, and more.

Web Site Development – Many design firms that will build a web site are just that...design firms. We design and upgrade Web sites. Overall design, navigation and flow, and copy writing are our greatest strengths. We take the team approach working closely with you and a graphic designer. If you have an existing site, we will do a complete review and analysis, recommending ways to improve your site through a more focused message, stronger brand presentation, clearer language, thorough content, logical, easy-to-use navigation and eye catching graphic presentation. We are not a hosting company but we will maintain the content of your web site and provide a much greater range of services to help your company grow.

Copy Writing and Editing – We will write (or in some cases re-write) your marketing materials and related documentation for you. This includes newsletters and any customer or prospect correspondence you may have.

Direct Mail - Once your service /product is launched, you must keep it in front of your target market continually to maintain awareness. Direct mail is an excellent way to do this, but skill and experience are necessary to get your piece read and remembered. We can use our knowledge of buzz words, direct mail formats and mailing techniques to create your direct mail pieces, from copywriting the text to designing the layout to coordinating the types of messages and when to send them out. Direct mail takes many forms from letters to postcards to email and more.

Advertising - We identify our clients' unique selling position and help them to leverage it against their competitors.

Strategic Partnerships – We will identify appropriate partnerships and pursue them with the goal of creating revenue and brand awareness for your company.

Graphic Design – We will handle all creative work for brochures, packaging, ads, etc. to provide consistency in your marketing message.

Market Research and Strategy – We can help you determine which markets make sense for your product or service and whether you should expand into new markets. Market intelligence is perhaps the most important advantage you can have over your competition.

Competitive Analysis – We determine who your main competitors are, keep watch on their activities and help plan an appropriate strategy.

Strategic Positioning – We will work with you to identify what makes your company and service/product unique among the competition and how to position you against them. This is the bedrock of your marketing strategy. Your brand development is based on it. Think of your brand as the first thing that comes to mind when a prospective customer thinks of your company. It is your image, your message and a visual (logo) representation.

Business Development/Strategic Planning – We will work with you in planning for the future to maximize revenue potential. If need be, we can function in an interim CEO role for start-up companies.

Note: The Matt Lafata Marketing Group is not taking on any new clients at this time. However, if you have a business or service and would like to reach over 40,000 individuals and businesses in Frisco and surrounding areas, you should consider advertising in one of our weekly email newsletters. It’s the number one source for getting information about your business out to the Frisco community. Check out the newsletter section of this web site for more information.